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INTEGRITY. STRENGTH. ELEGANCE. PASSION.
Our mission is simple: make our customers our best and most loyal brand ambassadors by making products they love. We will never depart from selling our products at a sensible and intelligent price, and we will relish the challenge of producing an ever increasing range of products fitting those ideals.
Welcome to a new world of British fine fragrance for men.
Latest from the blog
Male Designer Brands from the 80’s and 90’s: Where are They Now?
As Gruhme looks ahead to its own ambitions we took a glance back over a few brands that inspired today's booming industry in male fashion and trends.
SOPHISTICATION THROUGH SIMPLICITY
No imitation. No nonsense.
An extraordinary amount of effort and attention goes into our brand image and our products, creating something to be enjoyed.
We are not about achieving second best, we are about being unique, alternative and interesting. We are about achieving sophistication through simplicity.