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INTEGRITY. STRENGTH. ELEGANCE. PASSION.
Our mission is simple: make our customers our best and most loyal brand ambassadors by making products they love. We will never depart from selling our products at a sensible and intelligent price, and we will relish the challenge of producing an ever increasing range of products fitting those ideals.
Welcome to a new world of British fine fragrance for men.
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SOPHISTICATION THROUGH SIMPLICITY
No imitation. No nonsense.
An extraordinary amount of effort and attention goes into our brand image and our products, creating something to be enjoyed.
We are not about achieving second best, we are about being unique, alternative and interesting. We are about achieving sophistication through simplicity.