Are you looking for a niche fragrance this Christmas?

Whether you’re a male or female reading this blog then the chances are at some point you have received fragrance for Christmas or have given it as a gift. The chances are that the fragrance was also ‘designer’. There is no doubt that whether you’re a man or a woman you will be influenced by advertising when it comes to fragrance, either through television or magazines. You will also be influenced by celebrity endorsement, brand association and packaging. That is why designer brands do so well this time of year and, thanks to their huge marketing budgets, that’s unlikely to change.

However, if you’re the type of person who likes to be different and is looking for something a bit more niche this Christmas rather than the usual designer brand, then please read on….

First of all, when it comes to fragrance, do you know the difference between designer and niche?

Designer is what you will see everywhere this Christmas and these fragrances will be made by high profile companies such as Chanel, Armani, Burberry, the list goes on. However, it doesn’t matter how ‘high-end’ or ‘designer’ the brand might be, there’s no getting away from the fact that these fragrances, on the whole, are mass produced and meant for mass consumption. In other words, they are made for a wide audience and they tend to play on the safe side i.e. the fragrance will be nice, perfectly acceptable and not provoke any strong reactions. You should also bear in mind that although you may be paying a premium price for designer fragrance, they do tend to be made from cheaper materials to save on costs and enable mass production.

Niche fragrances are different. They will not be household names. Instead, they will be known by a selective audience who follows the industry more closely than most. These fragrances tend to be made by independent fragrance specialists and are designed for the more discerning customer who wants to be bolder and more individual in the statement they make. Niche fragrances tend to be painstakingly created by specialists who are passionate about the industry and time will be taken to choose the right ingredients to create the impact that they want. It is true that these fragrances will not always have the universal appeal of designer fragrances but they will appeal to those people who don’t like to run with the crowd and prefer to create their own style.

On that note, let me introduce you to Gruhme Original and Gruhme No.14